Services - Frank Advocacy

Frank’s Customer Advocacy Expertise

Advocacy

Whether you're looking to build a new advocacy program or maximize your results with an existing program, our team of talented consultants are here to help. We have a breadth of experience across industries and business size, bringing cutting-edge solutions to help address your challenges.

Strategy

Do you need help taking your advocacy program to the next level? Our team will help you grow your program impact with strategy designed to increase program maturity, revenue influenced, and advocate engagement. We can help build roadmaps, strategic playbooks, and advise on enablement for new processes.

Lifecycle

Maximize the impact of your customer touch points by considering the entire customer journey. We believe that Customer Marketing and Advocacy play a role at every stage of the customer lifecycle. Let us help you improve your communication plan, advocate engagement, and marketing assets to appeal to every stage.

Data

Do more with your customer data. Whether you need help identifying and improving metrics or simply cleaning and maintaining your collection of customer data, our team can help! We have significant experience with programs of all sizes and maturity levels, regardless of if you're working in a spreadsheet or evaluating a vendor.

All the answers to your Customer Advocacy program questions, right here.

Ever Wondered, ‘What Does Customer Advocacy Look Like?’ We’ve Got You.

Customer Advocacy Examples:
- Connecting prospects with your happiest current customers through candid sales reference calls.
- Pushing your time-sensitive, 75%-complete project across the finish line without a hitch.
- Organizing a customer advisory board to offer feedback and insight into your latest products.
- Giving the white glove treatment to help customers command a stage with a Beyonce-like presence.

We also offer project management support which includes acting as a liaison between departments, creating content, or handling those days when everything in your inbox is labeled URGENT.

I can’t invest in long-term customer advocacy support right now... can we still work together?

Absolutely! One of our favourite parts of working as a consultancy is the flexibility we offer our clients.

Whether you need help with a one-time project or want to establish ongoing support, we won’t tie you down. Instead, we’re happy to create a scaleable and adaptable plan based on your needs, timelines, and budget.

How do I know you’ll recommend the right customer advocacy platform or vendor for me?

We like to say we’re ‘vendor agnostic’.

‍Even though we have great relationships with a variety of vendors, we do not have official affiliations, partnerships, or sponsorships with any customer advocacy vendor. Regardless of company size or program maturity, our focus is 100% on your needs and finding the platform or solution that best suits your workflow and business goals.

Who will I actually be working with on your team?

While we (Alexie and Janelle) work seamlessly together and act as the face of Frank Advocacy, we're also supported by a team of experienced customer marketing experts. One of us will be your primary contact throughout your project, but we'll call on our team members as needed to deliver the best possible solutions and accomplish your goals.

What is your payment structure like?

Our payment structures are as flexible as our service agreements.

From up-front project-based quotes to hourly billing, we’ll create a statement of work that meets your budget needs and doesn’t have you dreading the investment.